The first thing that should become clear to specialists is what is the purpose of the product on which they are working. And the wording “To bring business profit” is not enough.
Marketing research
It all starts with research (field or desk):
market analysis as a whole – gives an understanding of the conditions in which the product will work, determines the saturation with offers and the ratio with demand for similar products;
competitive comparison with similar offers – carried out to identify the strengths and weaknesses of the product. The revealed data form the basis for the picture of its positioning in the minds of the target audience;
drawing up a portrait of the target user – the data collected in the previous two stages allows you to outline what needs the application closes. Target audience research is the definition of users who may experience these needs. Having compiled a portrait of the target client, you can find out what motives drive them in meeting these needs. The result will be an understanding of how to motivate him to install the application on his mobile device and use it for as long as possible.
stages of application development
Determining the application mechanisms
There are goals. The next step is to understand how the product will achieve these goals. The mechanisms and technologies used in the application are discussed, issues from the “How?” Sector are being resolved:
How is the application structure organized?
How is information displayed in the interface?
How are application functions implemented (what technologies are used to implement them)?
How is mobile app monetization carried out?
How (in what direction) does the product develop in the future?
The last paragraph will outline the program for updating the application, which will protect against problems in the implementation of these updates in the future. To put it simply, it protects against “Working – Don’t Touch” situations.
